Goodfood IR - Online Grocery

Corporate Governance

Executive Management

Jonathan Ferrari

Chairman, Director and Chief Executive Officer

Jonathan, a born and raised Montrealer, is Co-Founder and CEO of Goodfood. After graduating with honours from McGill University, he joined RBC’s investment banking team in his hometown in 2010, and, in 2013, co-founded MTL Capital, LLC, a privately held entrepreneurial investment firm. In 2017, Jonathan was named one of Canada’s Top 40 Under 40.


Neil Cuggy

President, Director and Chief Operating Officer

A Montreal native who comes from a long line of entrepreneurs, Neil is President and COO of Goodfood. Prior to this, he co-founded and led MTL Capital LLC, a privately held entrepreneurial investment firm and, from 2010 to 2012, worked in the Investment Banking division of RBC Capital Markets. He graduated first class honours with distinction from McGill University, where he received a Bachelor of Commerce degree in Investment Management.


Jonathan Roiter

Chief Financial Officer

Jonathan has over twenty-five years of international experience in corporate finance, accounting, operations and strategy. Prior to joining Goodfood, Jonathan led the Finance and Corporate Development function at Gildan Activewear, which he joined after progressively serving as the CFO and COO of ACE Bakery, which followed a five-year tenure at McKinsey & Company. Jonathan began his career at Deloitte & Touche. He is a member of the Canadian Institute of Chartered Accountants and received his MBA from The Wharton School and Bachelor of Commerce from McGill University.


Board of Directors

Jonathan Ferrari

Chairman, Director and Chief Executive Officer

Jonathan, a born and raised Montrealer, is Co-Founder and CEO of Goodfood. After graduating with honours from McGill University, he joined RBC’s investment banking team in his hometown in 2010, and, in 2013, co-founded MTL Capital, LLC, a privately held entrepreneurial investment firm. In 2017, Jonathan was named one of Canada’s Top 40 Under 40.


Neil Cuggy

President, Director and Chief Operating Officer

A Montreal native who comes from a long line of entrepreneurs, Neil is President and COO of Goodfood. Prior to this, he co-founded and led MTL Capital LLC, a privately held entrepreneurial investment firm and, from 2010 to 2012, worked in the Investment Banking division of RBC Capital Markets. He graduated first class honours with distinction from McGill University, where he received a Bachelor of Commerce degree in Investment Management.


Hamnett Hill

Director

Mr. Hill is a director of Goodfood Market Corp. and has spent over 25 years creating, growing, and investing in businesses that make consumers’ lives easier through technology. Mr. Hill is currently a Fellow at Diagram Ventures, a leading venture builder in the financial, insurance and healthcare sectors. He has started and grown businesses across telecom, consumer software, enterprise software, security, and other industries, many of which have resulted in significant exits for founders, shareholders, and employees. He has also mentored many entrepreneurs. As co-founder and Chief Executive Officer of Smooch.io until May 2019, Mr. Hill has worked to humanize the relationships between businesses and consumers by bringing the power of B2C messaging to businesses and software vendors, making it easy for consumers to have rich messaging conversations with companies from wherever they are. Mr. Hill is also an active technology angel investor, with investments in companies such as BlockStream, AppDirect and Xpertsea. Engaging his passion for food and food systems, Mr. Hill is the founder and principal of edō Capital, a private equity firm for early-stage, innovative food businesses and technologies that contribute to a healthier and more sustainable future. Mr. Hill’s companies and teams have been honored with numerous awards, including the Profit 100 Fastest Growing Canadian Companies, Canada’s 50 Best Managed Companies, Canada’s Top 100 Employers, Canada’s Top 40 Under 40, and Ernst & Young Entrepreneur of the Year, among others. The companies have been covered by news and business media such as the Wall Street Journal, 60 Minutes, the Globe & Mail, the Financial Post, the Atlantic, and Wired. In addition to his business and investing activities, he serves as a director of Miss Edgar & Cramps School (ECS), one of Montréal’s oldest girls-only private schools. He is also a director of the Massawippi Foundation, an organization that has supported the protection of over 1,200 acres of ecologically sensitive land in the Massawippi Valley. He supports a number of other causes through his role as director of Hamnett P. Hill Family Foundation.


Donald Olds

Director

Mr. Olds was President and Chief Executive Officer of the NEOMED Institute from January 2017 to May 2019, prior to which he was the Chief Operating Officer of Telesta Therapeutics Inc. a TSX-listed biotechnology company from 2014 to 2016. In October 2016, he led the process that resulted in the successful sale of Telesta. Prior to Telesta, he was President and Chief Executive Officer of Presagia Corp., a private software development company from 2011 to 2013. Before joining Presagia, he worked for 9 years as Chief Financial Officer and Chief Operating Officer of Aegera Therapeutics. Prior to Aegera, Mr. Olds was Chief Financial Officer of Mediatrix Telecom from 2000 to 2002 and led the technology investment banking practice of TD Securities in Quebec from 1997 to 2002. Mr. Olds is currently Lead Director of Cannara Biotech Inc. (TSXV:LOVE), Director of Acasti Pharma Inc .(NASDAQ:ACST) and Chairman of Aifred Health Inc. (private) and Director of Presagia Corp. (private). He holds an MBA (Finance & Strategy) and M.Sc. (Renewable Resources) from McGill University.


Terry Yanofsky

Director

Terry Yanofsky is the SVP, general manager of Sephora Canada. She worked at L Brands in Canada, where she was the country manager for Bath & Body Works, and China. Ms. Yanofsky previously held senior management positions at large name international retailers, namely New Look Eyewear, Intrawest Corporation and Ikea Canada.


François Vimard

Director

Mr. Vimard is currently an independent Corporate Director. He spent more than 22 years at Empire Ltd/Sobeys Inc., the second largest food retailer in Canada through banners that include Sobeys, FreshCo, Safeway and IGA. Most recently, he was Interim President and CEO of both organizations and from 2007 to 2016 he held the position of CFO. He has over 30 years of experience in retail and a solid background in operations management having led business transformations including process optimization, automation, mergers and acquisitions and information technology. Prior to joining Empire Ltd/Sobeys Inc., Mr. Vimard held positions at Provigo, Petro-Canada and Deloitte.


Corporate Secretary Contact

Nadia Jubinville

VP Legal Affairs, General Counsel & Corporate Secretary

Ms. Jubinville is the VP Legal Affairs, General Counsel & Corporate Secretary of the Company. Ms. Jubinville successfully led the creation of Goodfood’s first in-house legal function. She oversees Goodfood’s day-to-day legal needs, working closely with the executive team to provide strategic inputs and recommendations while supporting Goodfood’s growth initiatives. She has over 20 years of legal experience and has held management positions for over 15 years, building and leading high performing legal teams and defining strategic legal roadmaps. Prior to joining Goodfood, Ms. Jubinville was VP Legal & Corporate Affairs, General Counsel & Corporate Secretary at Groupe Solotech Inc. where she successfully led the creation of the company’s first legal function, overseeing all legal needs and supporting growth initiatives and various acquisitions worldwide. Prior to that, she spent 15 years at three major public companies, respectively as Vice-President, Legal Affairs (Fiera Capital Corporation), Associate General Counsel (TELUS) and Senior Director Legal Affairs (National Bank of Canada). Ms Jubinville began her career practicing law at top-tier Canadian law firms; first at McCarthy Tétrault LLP and subsequently at Stikeman Elliott LLP. She holds a law bachelor’s degree from University of Montréal (LL.B- graduated with honors Caum Laude) and a master’s degree in business administration (MBA) from HEC Montréal. She is a member of the board of directors for Ultra Trail Harricana (UTHC) and École Nationale de Cirque (ENC). In 2021, she was nominated by the Canadian Lawyer Magazine for the Top 25 Most Influential Lawyers Award.

nadia.jubinville@makegoodfood.ca


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